kb-network    News 03 Sep 2016

Leading distributor Decormax marks three successful years with partnership brand Décor

Decormax, one of the country’s leading distributors of decorative sheet materials and wood-based panel products claims to have notched up three successful years with its own brand of Décor worktops, manufactured in partnership with Wilsonart UK.

Established in 2001 Decormax now operates nationally via three depots in Wakefield, Leicester and Bishop’s Stortford. The company operates a fleet of its own Decormax delivery vehicles and has sustained remarkable growth over 15 years which have included periods with some very tough trading conditions. “Top notch customer service that offers a genuinely friendly business approach has underwritten the growth” says Decormax’s sales manager, Graham Beechey.

In 2013 Decormax approached Wilsonart UK to develop a new laminate worktop brand for kitchen retailers and the building industry. Working in partnership with the designers, engineers and marketing team at Wilsonart UK’s County Durham facility, the ‘Decor’ collection was born. During 2016 a new and additional work surface range with a square edge profile (Decor2) was introduced contributing to a 100% increase in sales over 2015 year to date.

“The Decormax business has been solid right through some of the toughest years,” said Graham Beechey, “but over the last two years, and in particular since the launch of Decor with Wilsonart UK, our growth in work surfaces has been exponential.

“Continued growth during 2016 is predicted with no sign of slow up since Brexit and we are very confident for 2017 also.”

The Décor and Décor 2 worksurface ranges combined offer 28 designs varying from classic traditional to super contemporary, all of which are available in matching splashbacks and upstands. The range also features some of Wilsonart’s exclusive Aeon technology designs that offer a durability that Wilsonart UK says is three-to-five times tougher than a conventional laminate surface.

“It is this viability and the overall marketing and trend-insights from Wilsonart UK that has given us such a competitive advantage,” said Graham Beechey. “Wilsonart UK are valued as a reliable and innovative key supplier to the Decormax company and will be an integral part of our growth over the next few years.”

Picture shows Décor 2 Driftwood – one of the new square edge worktops developed for Decormax by Wilsonart