kb-network    News 21 Nov 2016

Laura Ashley Bathroom Collection teams up with Virtual Worlds to make interactive portfolio

Laura Ashley Bathroom Collection has teamed up with software specialist Virtual Worlds and made its complete portfolio of bathroom products available on interactive 3D design software, Virtual Worlds.

All of the bathroom specialist’s furniture, sanitaryware, brassware, mirrors and cabinets, showers and freestanding baths are now available to retailers that use Virtual Worlds. The move enables retailers to incorporate each of the products into CAD drawings to provide consumers with 3D, photo-realistic images of what their completed bathroom will look like.

Helen Shaw, Laura Ashley Bathroom Collection’s marketing manager, said: “We’re delighted to introduce our complete portfolio of premium products to Virtual Worlds. Not only does it provide our retailers with an added tool to help enhance sales conversions, but it also gives consumers even more confidence that the beautiful, high-quality Laura Ashley Bathroom Collection products they have chosen will look fantastic in their new bathroom.”