Alexander Smith, Business Development Manager, KitchenAid says: “The iF Design Awards is one of the world’s foremost design competitions and it makes us incredibly proud to receive this award. The iF Design Award is recognised as an arbiter of quality for exceptional design. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design and this prestigious accolade epitomises our brand DNA.”
Through its elegant, heritage aesthetic and its durability, the appliance embodies KitchenAid’s guarantee of artisan craftsmanship, attention to detail and focus on fine materials. The quality of design can be seen in every detail – from its full metal door to its chrome handle and plinth.
The coveted iF labels are presented annually to products that demonstrate outstanding achievement in design by the International Forum Design GmbH, Germany’s oldest independent design organisation. Winners are selected by an international jury of 63 design experts, who oversee 6,400 entries from 54 countries, based on the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts.
KitchenAid | kitchenaid.co.uk