JP Distribution and Wilsonart UK worked together to revise their work surface offer and create APEX by Wilsonart.
According to JP Distribution, 2500 kitchen and bathroom retailers depend on the Dewsbury based company for on-time, complete deliveries of kitchens and bathrooms. JP Distributon, which has remained in private hands since its formation in 1980, is one of the country’s most progressive distributors with much of its success attributed to The Bretton Park brand of kitchens, bathrooms and sliding-doors the company has created exclusively for its customers.
As part of the JPD product offer Wilsonart UK has been providing laminate work surfaces for many years. The two companies have now pooled research and marketing resources to single out relevant trends, variations on themes and forecasts for the work surface element of JPD’s business. The result of this collaboration is Apex by Wilsonart.
Nigel Machin, national account manager for Wilsonart UK, seen here (right) with JPD’s sales director Jason Firth said: “JPD is a longstanding partner that has underpinned its business with great people delivering a promise. We have been delighted to help JPD grow its business. The distributor offered persuasive insight into the kitchen and bathroom retail market, which we referenced with Wilsonart’s forecasts and trend predictions. The result is a new collection of work surface products that will offer JPD customers a surface solution for every kitchen.”
Jason Firth added: “We have built a strong business by recognising the need to deliver promptly and completely. To achieve this JPD has continually invested in its personnel, state-of-the-art transportation and modern management systems to maintain its order success.
“Our commitment to our retailers means we are always looking to be ahead of the curve in terms of finishes and technology in all product areas. We are delighted with the new APEX by Wilsonart collection which in essence reflects the industrial-chic we see continuing in both modern and traditional kitchen design for some time to come.”
Apex by Wilsonart comprises two ranges; 40mm post formed which has 27 decors and a 50mm square edge with a choice of 12 decors. Within the ranges there are 10 new decors that include light and dark marbles and rustic woods and stones designed to satisfy the classic, timeless, rustic and industrial trends. Six of the decors are also available from the exclusively hardwearing Wilsonart Aeon range.