kb-network    News 20 Sep 2017

John Lewis become first UK retailer to trial 360º Facebook advert

John Lewis has become the first UK retail group to trial a 360 degree Facebook advert.

The 360º advert allows viewers to check out exclusive items from every angle and can direct users to the website for purchase with one click. The adverts have been pieced together from video footage, shot in a house in Streatham, which was styled with products exclusively available from John Lewis.

Speaking of the new campaign, Eva Bojtos, John Lewis’s senior manager for social marketing, said: “Facebook is such an important platform to reach customers and as Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future. This trial forms part of our strategy to offer our customers more inspiring experiences both in shops and online.”

John Lewis | johnlewis.com