John Lewis has announced they will be the main sponsor of Recycle Week 2017, 25th September – 1st October 2017.
Now in its 14th year, the 2017 theme is ‘Recycling – it’s worth it’. John Lewis has an existing portfolio of recycling bins and is keen to get the message of recycling out to the public.
Speaking of the sponsorship, Buying Assistant, Utility Shop, Aaron Christopher said
“John Lewis will be an official sponsor of the event for the first time in the partnership’s history. As part of this campaign we will be running promotions on 10 of our recycling bins to help get people into recycling solutions, while we will also be having an article developed for our website that will provide further details about recycling and how they can help – hints and tips, useful products, and links to external sites with further information. We are really passionate about the global issue we are facing, so being part of this campaign is all about helping raise awareness of the problem, but also providing solutions. As a business, we are also trying to use more recycled products made from recycled glass, plastic etc. to ensure we are creating a sustainable future.”
Speaking of the campaign, Peter Maddox, director, WRAP said “In our recent consumer poll, many people did not believe their toothpaste box could come back as a sweet box. This certainly surprised me. What is encouraging though is that people do want to know more about what their recycling ends up as – so we just need to tell them!
That’s why, this Recycle Week, which kicks off on Monday (25 September) is about demonstrating that recycling really is worth it; with messages explaining how recycling directly impacts each of our lives. And I’m calling on everyone across the industry to get involved from local authorities, businesses and brands alike to help spread the word.”
Research conducted by WRAP shows that in the UK, while almost 90% of people claim to regularly recycle from the kitchen, only 52% say they regularly recycle from the bathroom. Yet recycling just three empty deodorant cans can save enough energy to power a shower for eight minutes.John Lewis | johnlewis.com