Following James Goldsmith’s promotion to managing director of KitchenAid SDA EMEA, Whirlpool UK has appointed two sales directors, Jim McEwan and Nick Hughes, to maximise the scale and quality of the new business portfolio. This new direction demonstrates another important step in the integration of Whirlpool Corporation and Indesit Company in the UK.
Jim McEwan has been promoted to sales director for multi-channel customers, from his previous role of category director of marketing. Jim joined Whirlpool UK in 2009 and has held the role of category director since January 2015.
Nick Hughes is to be appointed sales director for developing business when he joins the company on the 23 September. He will be responsible for managing and developing sales channels as well as new business opportunities. Nick joins the company from Carlsberg Breweries, where he held the role of Vice-President Sales, Western Europe.
Maurizio Pettorino, managing director for Whirlpool UK Appliances Ltd, said: “We’re very pleased to announce the new direction of our commercial team. With the promotion of Jim McEwan and the addition of Nick Hughes, I’m confident that our new commercial team will enable further growth in the premium sector and greater margin expansion through how we approach the market for us and our business partners.”
Picture shows: Nick Hughes (left) and Jim McEwan, sales directors at Whirlpool UK