Hotpoint and Jamie Oliver are embarking on a summer road trip to teach the British public a thing or two about healthy and creative cooking. A custom-built mobile teaching kitchen will transport the famous pairing up and down the country and offer professional cooking lessons.
The idea was born after assessing Hotpoint’s recent research that states almost one in five UK adults rely on a diet of takeaways and convenience food due to lack of knowledge in the kitchen, with one in ten Brits admitting they never cook from scratch.
Free lessons will be given to thousands of families in six locations across the UK, including: South London, Bristol, Middlesbrough, Sunderland and Liverpool; while the sixth and final location will be revealed after a nationwide competition to compete for the opportunity. Teachers from the Jamie Oliver Foundation will run daily classes, employing Hotpoint technology and working with local community partners in each location to implement healthy cooking in the communities, permanently.
Jamie Oliver commented: “We’re all busy, but let’s face it we’ve got to eat, and if we can take care of the ones we love by sharing home-cooked, nutritious fare, that’s always going to be a bonus. That’s why I’m so excited to be working with Hotpoint, taking our cookery lessons on the road to skill up the nation and get people of all ages to have a go at making some delicious dishes – and have fun while they do it!”
To find out more about this cooking collaboration visit jamiesministryoffood.org/hotpoint-teaching-kitchen