TKC’s newly launched Jigsaw umbrella brand is backed by a dedicated website and a 230-page consumer brochure, including the full portfolio and a four-step guide to planning and choosing a kitchen – which aims to make the ‘kitchen puzzle’ simpler for the consumer. A complementary price list is also available with a double page spread for each collection, allowing the retailer to quickly and easily price a full kitchen for the customer.
There are 16 contemporary and traditional ranges available through Jigsaw, each of which reflects the very latest trends in kitchen design, incorporating handleless, slab and shaker doors; internal and external curves including the unique 1,245mm size; matt and gloss finishes; solid timber doors and hand-painted ranges with a colour match facility.
Speaking of the new solution Neil Taggart, Marketing Manager at TKC says, “TKC has been established since 1989 and has sold cabinets as part of a complete kitchen solution now for over ten years. Our radically increased product range and investment in marketing has effectively created Jigsaw, a brand that retailers can have confidence in. Our Quickcab has been hugely popular both in terms of quality and in the amount of time it’s saving on construction and our doors have always represented some of the best in the industry, with painted finishes rather than vinyl and a depth of offer that new customers will appreciate. The introduction of Jigsaw allows us to offer different purchasing options to suit different customers, with the same depth and breadth of products however they choose to buy from us, whether complete or components. The marketing collateral for Jigsaw is outstanding and we’re confident that, in combining this with our established products, Jigsaw will prove to be a winner for both TKC and our customers.”TKC | tkc.co.uk