Utopia    News 27 Jul 2017
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Inspired by London Fashion Week, British Ceramic Tile are encouraging students to explore haute couture

It’s approaching that time of year again when budding designers from around the world look toward London for the incredible design, decadence and drama that comes with London Fashion Week. Commencing this September, the autumnal round of shows will present an array of avant-garde designs, created by the very top names in fashion design, critiqued by the very top names in fashion journalism and worn by the very top names in modelling industry – not to mention the heavy sprinkling of celebrity faces that are bound to attend.

 

This glittering glamorous series of events, alongside its sister show which occurred earlier this year, has inspired the team at British Ceramic Tile to direct their support for the next generation of designers. The company, renowned for its unique and beautiful tile designs, launched a competition for the fashion student of Plymouth College of Art; those on the BA Printed Design & Surface Pattern course were challenged to design a fashion-inspired tile using a textile based pattern.

 

Tapping into the predicted spring/summer 2018 trends, the tiles were had to present a design suitable for use at London Fashion Week. New name on the design scene: Heidi Wyett created an elegant floral motif (featured), that embraces garden and flower-inspired light and dark prints, and was chosen as the winner.

 

Competition judges Head of Design at British Ceramic Tile, Claire O’Brien and Marketing Manager Jayne Adamson were delighted with the results; Jayne commented: “We were really impressed with Heidi’s approach to the brief, particularly with the additions she made, demonstrating that she had thought about how to make a good design better, something which we constantly challenge ourselves with.”

 

Claire added: “It’s inspiring to work with students on these types of projects, and very rewarding. It’s something we will continue to do – we are always thinking of ways we can get involved with the college, and really push the boundaries of the students’ creativity.”

 

The competition follows the company’s two-year-long work with Plymouth College of Art, which has so far shown superb results for both college and company, alike, including the recruitment of one of their graduates earlier this year.

British Ceramic Tile | britishceramictile.com