To coincide with the launch of its new Showroom Collection; kitchen waste disposal manufacturer InSinkErator has heightened its marketing efforts with a London taxi advertising campaign.
Showcasing the company’s food waste disposal units and steaming hot water taps to over ten million adults a week, the three black taxis travelled through the streets of London for a total of four weeks, during the summer.
The additional advertising broadens the scope of InSinkErator’s advertising campaign, ensuring an increased exposure for the brand and footfall for trade partners. The three black cabs were also decked out on the inside, offering further product information to passengers travelling on average 2.9 miles per journey.
InSinkErator is also supporting the Showroom Collection with point-of-sale material, dedicated literature, and a Showroom Collection website for exclusive use by its partners. The new collection consists of the 3N1 steaming hot water tap finished in a special edition Satin Black; the 3N1, J Shape, steaming hot water tap, available in both brushed steel and polished chrome; and the state-of-the-art, brand new Evolution 250 food waste disposer.
Kevin Carr, UK sales manager for InSinkErator, said: “Wrapping black taxi cabs with InSinkErator branding offers us excellent exposure, especially to support the new Showroom Collection, which we hope will draw consumer attention to both the brand and also increase footfall for our retailers.”
Picture shows Ashley Munden, InSinkErator’s managing director, alongside an InSinkErator branded taxi.
(All trademarks acknowledged)