kb-network    News 25 Aug 2016

Indesit partners up with Ariel to offer a six-month supply of laundry detergent with purchases

Indesit has partnered with Ariel to offer consumers a free six month supply of laundry detergent with selected Innex appliance purchases.

From the 1 September to 19 October, consumers will receive a free six month supply of Ariel 3in1 pods with selected Indesit Innex laundry appliance purchases. The free pods are the equivalent of 133 washes and worth over £45.

The promotion aims to raise awareness of Indesit’s Innex one-button Push&Wash technology, seen across its laundry range. The one-button ‘Push&Wash’ system is designed to make the chore of laundry hassle-free. Just push and hold the button for two seconds and the machine will automatically start a 50 minute 30˚C daily wash cycle.

The promotion will be supported with digital assets, social media and CRM activity, as well as a variety of in-store POS for retailers to take advantage of.

Sam Johnson, brand manager for Indesit UK & Ireland said: “We all know the busy family has to run a number of wash cycles per week to keep the home and family clean and fresh, but the cost of detergent can soon add up. Offering customers a free six month supply of Ariel 3in1 pods with selected Innex laundry appliances will help to keep monthly outgoings to a minimum.

“The Indesit Innex one-button Push&Wash system really is everyday proof and means almost anyone in the family can complete the chore of the laundry without fuss or fear of choosing the wrong programme.”