Recognising the enormous changes taking place in conjunction with internationalisation and digitalisation, many industries are preparing themselves to venture into pastures new.
As experts have begun to question the tried and tested paths, the IMM Cologne Congress has provided a platform for discussion. Held yesterday, the congress was utilised by market participants to exchange ideas about the current spectrum of themes revolving around e-commerce.
“The changes are of course already visible today, but the furniture industry should not only react to the new developments but instead also participate in shaping them,” according to Matthias Pollmann, Vice President Trade Fair Management of Koelnmesse.
Numerous best practice examples and discussion panels at the Congress focussed on the factors for the success of furniture e-commerce. They promised to answer the question as to whether the furniture industry, as it is, can survive without fully embracing e-commerce.IMM Cologne | Imm-cologne.com