The Institute of Kitchen, Bedroom & Bathroom Installers (iKBBI) is to change its name to the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).
Whilst the organisation is now operating under its new legal entity, it announced that it would launch the new brand on January 1st 2017, allowing its member’s time to introduce the branding to their respective businesses over the coming weeks, ready for the New Year.
According to the BiKBBI’s communications manager Denise Mayell, the introduction of the word ‘British’ demonstrates pre-eminence and will offer enormous marketing opportunities to both the organisation and importantly its members.
BiKBBI CEO Damian Walters said: “This is a landmark moment in the history of the organisation and one that will propel us and our members into the next decade. I am incredibly excited to be leading this phase of evolution, especially considering our current initiatives, which include the development of educational pathways for both industry newcomers and indeed time-served professionals.
“The new brand will incorporate a very British feel, one that I’m confident our 4,500 plus members will be proud to associate themselves with and that I’m sure consumers will identify with too. With a plethora of badges in the marketplace, I’m positive our new status and branding will further allow us, and our members, to separate from the others.”