IdealPRO, the dedicated installer programme from Ideal Standard, has more than doubled its membership in the last year, with almost 3,000 members now taking advantage of the scheme’s offers, prizes and training opportunities.
In total, the 2,947 member installers have claimed 6,110 rewards using the 4.6 million points they have accumulated by purchasing Ideal Standard products from official stockists. Rewards have included everything from work tools and household items to shopping vouchers, jewellery and technology.
In addition, over 2,000 training modules have been completed by programme members looking to build on their existing skillsets.
IdealPRO allows member installers to earn loyalty points for their Ideal Standard and Armitage Shanks purchases. These points mount up and can be used to claim from 2.6 million different rewards. Members can also take advantage of a 25 per cent discount and free delivery on Ideal Standard spares through Fast Part, extended warranties on Ideal Standard taps and access to training videos, installation manuals and product catalogues.
To help a member develop their business, the programme offers extensive technical support, free access to a state of the art bathroom design tool and the ability to create an IdealPRO gallery, where work can be showcased to potential future customers.
Alex Paul, channel marketing manager at IdealPro for Ideal Standard, said: “IdealPRO has proven incredibly popular and it’s great to see our members making full use of the rewards and benefits we have to offer.
“In fact, the programme has proved so successful that we are now extending its offering by opening up IdealPRO Student, an extension of the scheme that allows those training at plumbing colleges to make use of many of the same benefits available to fully fledged installers.”
IdealPRO student members will be able to access extensive product and training information, make use of forums to chat to other trainee installers and enter competitions. They will also be able to create their own IdealPro gallery and even apply for work once they have qualified.