Bathroom solutions manufacturer Ideal Standard has appointed Katie Cope as its new marketing director.
Joining the company last month, 2016, Katie will be responsible for the company’s trade and consumer marketing and product strategies within the United Kingdom and Ireland.
With over 16 years industry experience in both sales and marketing, Katie has spent the last decade in the plumbing and heating sector delivering high profile strategies, as well as working alongside large wholesalers and customer groups including over the counter, specification, new build developers and utilities.
Her most recent position was UK marketing director for Vaillant Group, heading up marketing, new product development, CRM, customer training and business planning. This role also included the position of Western European business development director, encompassing the steering of business development activities in UK, France, Belgium and The Netherlands.
Commenting on Katie Cope’s appointment, Jim Moore, managing director at Ideal Standard, said: “We’re delighted to welcome Katie to the team at Ideal Standard. Her extensive experience in many aspects of the sector means she’s perfectly placed to lead our marketing team and the company’s marketing and product strategy throughout the UK and Ireland.”