kb-network    News 26 Jan 2017
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Ideal Bathrooms launch their third ‘Race to the Cape’ incentive for UK bathroom retailers

Over the last two years, Ideal Bathrooms’ ‘Race to …’ incentives have proved popular with bathroom retailers across the country says the company. The incentive is being repeated for 2017 with a new destination – Cape Town in South Africa.

The ‘Race to the Cape’ offers unparalleled luxury in a vibrant city nestled between the majestic Table Mountain and the endless blue of the South Atlantic Ocean. Cape Town is a stunning metropolis with a beautiful Mediterranean style climate making it the jewel in South Africa’s crown. Famous for its Winelands, golden beaches and the must see historic V&A waterfronts, Cape Town offers the perfect combination of dramatic scenery, enthralling history and exciting activities.

Retailers should register now to ensure they can start the race from the beginning. Following registration, customers are set an individual sales target and are then ready to start their race. Each customer has their own unique race microsite to check their progress over the year until the finishing date of the 20th December.

The incentive runs for the whole 12 months of 2017 with all orders placed from the 1st January going towards their targets. The more the retailer orders, the closer they move towards joining Ideal Bathrooms on this stunning trip to Cape Town.

“Our ‘Race to …’ incentives have certainly achieved their objectives of providing closer engagement with our customers and protecting our position as the number one bathroom distributor” says Ideal Bathrooms’ commercial director Danielle Lillis. “The response has been so enthusiastic we are delighted to be repeating the incentive along the same theme which proved so exciting previously. The luxury and beauty of such an exciting location as Cape Town will undoubtedly be a great attraction to those who have a love for travel and adventurous destinations.

“We look forward to receiving registrations from existing and new customers who would like to join us in our ‘Race to the Cape’.”

To sign up for the ‘Race to the Cape’ visit www.cape.idealbathrooms.com