Designer    News 10 Aug 2017

Ideal Bathrooms announces its exciting new partnership with wall panelling brand, Nuance

Ideal Bathrooms has announced its newly formed partnership with Bushboard’s popular wall panelling brand, Nuance. The addition of this company to Ideal Bathrooms blossoming portfolio follows the findings of the company’s first ‘Ideal Industry Report’ research, which highlighted the growing demand for wall panelling in the bathroom. Additionally, Ideal Bathrooms believes Nuance perfectly its present brand portfolio – meaning it can now offer a complete solution for any bathroom space.

Ideal Bathrooms Commercial Director Danielle Lillis said, “We are extremely proud to welcome our new partner, Bushboard, and their Nuance range to Ideal Bathrooms.  The findings of our Industry Report earlier this year highlighted that there were significant market growth opportunities in wall panelling – a category we have now strengthened within our portfolio with this new supplier partnership.  Call us idealists, but at Ideal Bathrooms, we do strive to partner with market leading brands in all product categories, so Nuance is the perfect wall panelling partner.”

When asked about the rationale behind choosing Ideal Bathrooms, Bushboard’s Commercial Director, Neil Horton, commented: “We have had a successful relationship with ideal Bathrooms’ sister company International Decorative Surfaces for well over 10 years.  The basics of good business have been a cornerstone of our success together; supporting the retailer and installer with clever products that are easy to sell, install and make good margins; alongside greater ability nationally with local service and backup.  We are looking forward to replicating this with Ideal Bathrooms.”

The increasing demand in wall panelling stems from the ever-growing trend for wet rooms and walk-in showers, that is steadily competing with the traditional bathroom suite. To craft the streamlined surfaces required for these projects, homeowners and designers, alike, are turning to wall panelling as a stylish and practical alternative to tiling. practical alternative to tiling. Bushboard’s Nuance collection features a multitude of nature-focused designs, ranging from granites and marbles, to weathered timber looks. Each piece is perfectly designed, boasts 100% waterproof protection and can be fitted without extrusion.

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