Leading kitchen appliance manufacturer, established more than 100 years ago, Hoover, has received national recognition for its commitment to supporting retailers.
Shortlisted in the company category of The IPM Awards 2017, organised by the Institute of Promotional Marketing Ltd, Hoover and its sale promotion agency, Corporate Rewards, received the accolade for the PowerPoints programme, which recognises and rewards retailers for volume and value of product sales.
Showcasing the very best in creativity and effectiveness in the promotional marketing industry, The IPM Awards have been held for 40 years and were this year hosted at the London Hilton Park Lane.
Speaking of the win, Steve Macdonald, marketing director of freestanding, Hoover Candy Group, said: “This business wouldn’t be what it is today without our important retailer partners and loyal consumers, so we’d like to dedicate this award to them. We’re very proud to have been recognised for our commitment to supporting retailers and this is one step further towards our 20:20 vision to become the supplier of choice, focusing on three key areas; product leadership, operational excellence and customer intimacy. We hope to achieve this by continuing to invest heavily in R&D, strategic recruitment and listening, as well as responding to, the needs of both customers and consumers.”Hoover | www.hoover.co.uk