Hoover Candy has reported impressive market share figures in the freestanding sector, currently accounting for 10.1 per cent of the market according to AMDEA, with one in 10 freestanding major domestic appliance sold in the UK either a Hoover or Candy model.
The figures, which are based on market performance from January to May 2016, cover sales of washing machines, washer dryers, tumble dryers, dishwashers and refrigeration.
Tumble dryer sales have seen the steepest increase with one in five tumble dryers sold in the UK now Hoover or Candy.
Steve Macdonald, marketing director of the Hoover freestanding division (seen here), said: “The growth in the laundry sector in particular has been phenomenal. We largely attribute this to the development of new Connected and large capacity product ranges, which has had a halo effect on sales across the business.
“Channel management has also been pivotal in aiding this success. We have invested resources in developing our understanding of what is required in each sector of the white goods market. And our product offering and range has been adapted accordingly to suit each channel.”
The washing machine market currently stands at 2.54 million in volume, which equates to approximately £822 million. Hoover Candy currently accounts for 11.8 per cent of this market, according to GfK. Meanwhile, the freestanding tumble dryer market is valued at £247 million with Hoover Candy accounting for 16.6 per cent, according to GfK.