In its continued mission to ‘ban the bland’ and encourage consumers to create distinctly individualised spaces, bathroom brand Heritage Bathrooms has launched a new luxury, nationwide advertising campaign, aptly named ‘Manifesto’.
Officially called into action this month, the Manifesto adverts combine eye-catching designs with a bold palette of colours, in order to tempt consumers away from the more mundane and subdued schemes and lead them toward the colourful and creative world of Heritage Bathrooms’ products. From the Alderley bath to the Victoria Double Console basin, the heroes of each of Heritage’s new adverts exemplify the ‘classical with a contemporary edge’ style that is synonymous with the brand’s name. With this campaign, Heritage plans to run more adverts than ever before, combining full-page print and digital display advertising with a mini social media campaign to capture the minds of customers across a range of channels.
Marketing Manager for Heritage Bathrooms, Claire Jennings, commented: “We’re really proud of our high-impact photography and bold designs, so we knew we wanted them to be the heroes of our new ad campaign. The six unique pieces of poetic copy we have featured across the ads, which we are calling our ‘manifestos’, embody our distinctively individual brand message perfectly and we hope to inspire our customers to take the next step in their bathroom renovation with us.”
As part of the new Manifesto scheme, Heritage Bathrooms has also announced it is partnering with this year’s Hotel Summit – a specifically organised, two-day event for the hotel industry and specification professionals, occurring early June. Steering slightly away from the consumer-focused advertising campaign, this partnership is part of the brand’s specification drive and aims to grow the contract sales sector of the business. The recently appointed National Specification Manager, Sophie Taylor, will be Heritage’s key representative at the event.
Also aiming toward the brand’s trade clients, Heritage Bathrooms has released a brand new specification brochure, specifically targeted at hoteliers and interior designers. Its first-ever guide for commercial bathroom designers, the ‘Boutique Bathrooms’ brochure is designed to highlight the company’s distinctive product offering in a series of inspirational images and is packed full of useful information, guidance and product details.
Speaking of the new brochure, Claire Jennings added: “Our distinctively individual brand positioning, our stand-out range of freestanding baths and iconic products like our console basins and high-level WCs, plus our commitment to quality makes us the perfect brand partner for anyone looking to specify bathrooms in unique and boutique properties. This brochure is the perfect showcase for us, and the first step in helping interior designers, hoteliers and architects turn their properties into unforgettable spaces.”
Heritage Bathrooms / heritagebathrooms.com