kb-network    News 19 Feb 2018

GROHE wins Kitchen Innovation of the Year award in the ‘kitchen sinks and fittings’ category

Grohe has won the coveted Kitchen Innovation of the Year award for its Grohe Red water system in the ‘kitchen sinks and fittings’ category during the International Consumer Goods Fair in Frankfurt am Main. The award enjoys the highest level of trust among consumers and is awarded to particularly consumer-friendly products.

Awarded by the independent initiative LifeCare, the label serves as a trusted guide in the decision-making process “from consumers, for consumers.” Thanks to a standardised inspection procedure, a jury of experts first nominate outstanding products in each category before more than 1,500 surveyed consumers then evaluate the nominated products in a representative poll.

“The special nomination and evaluation process – handled by both independent experts and more than 1,500 surveyed consumers – sets the trend for GROHE, since consumers can assess for themselves whether and how much the product, in this case GROHE Red, really meets their demands,” said Frank Spiekermann, Category Manager Kitchen at GROHE.

The GROHE Red water system delivers filtered water at a temperature of up to 99° C at any time, by simply pressing a button. It is designed to not only be easy to operate but also very safe. The GROHE ChildLock is TÜV tested and certified because of GROHE’s strong focus on the safety of children. The tap features a timeless design and fits perfectly into the individual style of any kitchen. With a volume of either three or five and a half litres, the boiler can be installed easily under any conventional household sink. Thanks to the ‘pot filler’ feature, up to three litres of boiling water can be used at once. At the same time, GROHE Red saves water, energy and costs, thus contributing to a more sustainable environment.

Grohe |grohe.com