The four XXL trucks from GROHE have taken to the roads once again, giving professionals and consumers the opportunity to experience a comprehensive insight into the brand’s latest product innovations.
The vehicles are currently steaming along the roads of Germany, France, the Netherlands, Austria and Saudi Arabia, with a proposed attendance at more than 800 events globally this year.
Following its success in the UK in 2017, the truck will return for its first stop of 2018 at the Homebuilding & Renovating show at Birmingham’s NEC on 22nd March until 25th March. So far, the route equates to more than three circumnavigations of the world, with a total covered distance of 135,000 kilometres! To date, GROHE has reached 90,000 visitors during its tour, an initiative which has benefited the brand’s exposure.
Speaking of the tour, Michael Rauterkus, CEO of GROHE said, “With our truck tour, we bring the experience of innovative products to the individual countries. Proximity to the customer and the resulting trust are integral parts of our business strategy.”