GROHE, the world’s leading manufacturer of sanitary fittings, welcomed the 100,000th visitor to its Truck Tour through Europe and the Middle East. GROHE employees congratulated Muneem Al Fashtaki in front of the GROHE XXL truck in Jeddah, Saudi Arabia. The sales manager of Al Falaj Trading Est., a medium-sized distributor of the region, visited the mobile showroom in order to find out about the latest GROHE innovations. To mark the significant milestone, he received a token gift of a GROHE Power & Soul shower set that enables the user to switch between four different spray patterns via one click.
Going the distance
Since March 2017, GROHE has been on the road in Europe and the Middle East with a total of four mobile showrooms. So far, the trucks have covered approximately 150,000 kilometres in 33 countries. The current route equates to more than three circumnavigations of the world. Inside the trucks, private and professional visitors can gain insights into GROHE’s latest innovations, test the products and take part in open trainings. For 2018, more than 800 events are planned.
From AquaSymphony, the most luxurious shower in the world, to the GROHE Blue and GROHE Red water systems, to the GROHE Sensia Arena shower toilet and the smart water sensor and control unit GROHE Sense and SENSE Guard: GROHE’s latest product highlights can all be found in the XXL trucks. This allows visitors to familiarise themselves with the products, lean about their impressive functionality and see the intricate design details for themselves. In addition, a team of specialists are on hand to give advice on product features and offer useful installation tips.
GROHE | grohe.com