kb-network    News 04 Nov 2016

GRASS opens new showroom in Pordenone, Northern Italy designed by Thomas Petschnig

Kitchen furniture fittings experts GRASS has opened a new showroom that gives visitors plenty of freedom for their own ideas while providing a wealth of inspiration.

The concept from project and interior designer Thomas Petschnig is based on a precise adaptation of the values the company stands for: elegance, straightforwardness and quality.

From 18 to 21 October, suppliers to the furniture industry from all over the world gathered in Pordenone, giving furniture manufacturers an overview of the latest developments and innovations, and on the evening of 18 October GRASS used the occasion to present its new showroom to journalists, partners, customers, future customers and staff.

Almost 200 guests experienced the concept that Austrian project and interior designer Thomas Petschnig developed for the new showroom. Green, elongated elements guided visitors into the world of GRASS and opened up into an impressive space interrupted only by two circles of light – the centrepiece of the lighting concept.

“Every structure is a message that stands in context with people and their attitude,” said Thomas Petschnig of his design approach. “That’s why it was important to incorporate the high standards of the GRASS brand in the interior concept.”

With its new showroom, GRASS aims to strengthen its commitment to the important Italian market. The space-within-a-space concept permits a year-round product show where Italian companies can experience the benefits of the GRASS product lines for themselves.

“The evening exceeded our expectations and shows that our products meet with a great deal of interest in Italy,” says Marco Müller, director of GRASS Italy. “Furniture making here traditionally has a strong affinity with design, and our products provide the flexibility to implement sophisticated solutions that reflect the quality of the furniture on the inside as well.

“We’re confident that the unique new showroom will help us continue to expand our business in Italy.”