kb-network    News 15 Sep 2017

Gorenje’s special edition retro fridge wins UK innovation award

Kitchen appliance manufacturer, Gorenje, has been named the winner of The Innovation Award in The Licensing Awards 2017.

The manufacturer’s special edition retro fridge, which was inspired by the famous VW camper van, was announced as the winner at the ceremony held at The Grosvenor House Hotel, in London, on 12th September. The retro product was initially shortlisted from hundreds of retail nominations and a review of more than 5,000 licensed products, with 140 retailers judging each category.

Richard Mackey, product manager at Gorenje UK, said: “The launch of our special edition retro fridge has gone down so well with our customers and in its own industry, but it’s great to receive acknowledgement from outside the KBB and kitchen appliance industry, too. Volkswagen is one of the strongest brands in the world and the campervan is one of its most recognisable, iconic designs, making the refrigerator that mimics its design perfect for adding an instant touch of individual style, freedom and adventure to any kitchen.”

Gorenje | gorenje.co.uk