kb-network    News 07 Oct 2016

Gorenje supplies two of its Colour Collection washing machines for new Orangina advert

Kitchen appliance manufacturer Gorenje has supplied two of its Colour Collection washing machines, in orange, to feature in an online video series for beverage giant Lucozade Ribena Suntory (LRS) brand, Orangina.

The videos, which are live now on the Orangina UK website, show the washing machines used in a number of inventive ways to make Orangina-based cocktails and mocktails.

Paul Casey, in-house video director at Orangina, said: “We were looking for a stylish and fun washing machine, that would really stand out, to feature in the videos, so the orange Colour Collection washing machine from Gorenje fit the bill perfectly!

“As you will see when you watch the video, the washing machines really enabled us to ‘shake things up’ and definitely helped us achieve the fun and engaging outcome we wanted.

“Our Orangina fans enjoy socialising and actively seek out small pleasures to make every day feel a little different. We hope these videos will help our audience achieve this. We use social media as a disruptive tool, to capture their attention, and encourage them to watch more content on our website.”

Orangina, which is a subsidiary of Lucozade Ribena Suntory, will make the videos available on its Facebook and Twitter channels, which boast an audience of more than 1.5 million followers.

Stuart Benson, sales director of Gorenje UK, said: “Orangina is a chic and stylish product, with a similar brand positioning to Gorenje so we were delighted by the opportunity to get our products involved in this exciting video series.”