kb-network    News 27 Jun 2017

Gorenje announces it has “harnessed the power of Augmented Reality” in its latest product range

Kitchen appliance manufacturer, Gorenje, has been implementing the powers of Augmented Reality (AR) in the development of its latest products. 

Utilising Microsoft’s HoloLens functions within the R&D department, Gorenje reported it “has and will continue to use the technology to create more advanced and efficient products.” 

The company then went on to state it has already integrated AR into its everyday processes, resulting in the company’s vision of a ‘Life Simplified’ for consumers, retailers, and their own staff alike. 

Matej Kebrič, industrial designer and mechanical engineer at Gorenje Group R&D competence centre, remarked “HoloLens lets us add different elements, search for the perfect interior layout, play with different shapes, colours and dimensions, test more complex designs and analyse them at every step from multiple viewing points at the flick of a wrist. 

“The technology also enables remote teams to join in for a more collaborative process. By using hand gestures, gazes, vocal instructions, or using a wireless remote control, teams can work together to carry out an entire development project from an idea to production.”

Gorenje | gorenje.co.uk