Following the growing trend toward eco-friendly and eco-conscious design, Franke has announced the plans for its new ‘Refill Not Landfill’ campaign, aimed at raising greater awareness of the need to reduce the use of plastic water bottles.
The initiative was previewed at March’s KBB exhibition, on the Franke stand, and will officially launch on 1st May and run for six months until 31st October. The campaign aims to craft a ‘ripple effect’ among staff, retailers, distributors, suppliers and consumers, and will harness the support of Franke’s retail partners, by offering consumers two free water flasks on purchasing any Franke or Carron Phoenix tap that includes filtration. Eligible taps include all Franke FilterFlow, Minerva Electronic 4-in-1, Omni 4-in-1 and Omni Duo boiling water taps, as well as the Carron Phoenix Dante Tri-Pure and Dante Pro models.
Each flask holds half a litre of water, a quarter of the recommended daily intake, and boasts a lightweight metal construction with the signature Franke ‘Make It Wonderful’ graphics emblazoned on the front. Dedicated POS strut cards for both Franke and Carron Phoenix brands have been designed for use in-store, and the campaign will also be supported by PR, social media activity on Twitter and Facebook using #RefillnotLandfillUK, consumer giveaway competitions, together with bespoke adverts. In addition, all Franke staff have been given flasks and the company will be eliminating single-use plastic bottles from its offices from May onwards.
Neil Clark, Managing Director of Franke, commented: “We know that millions of plastic bottles are littered, landfilled or incinerated every day. But we also know that people are now more attuned to taking personal responsibility for their actions, rather than waiting for legislative regulation, and we have launched this campaign as our corporate contribution. Making small changes to behaviour is very easy to do and can make a huge difference. Switching from single-use plastic water bottles to re-usable flasks will help to reduce the impact plastic is having on the environment.
“For example, if we were to send just 1,000 of our flasks to consumers during the campaign who are in the habit of disposing of one plastic bottle per day, then we would be taking 365,000 plastic water bottles out of circulation in a single year. That in itself is a significant amount and the amplification of the numbers has the potential to be very dramatic indeed.”
Franke | franke.co.uk