Following the official launch of GROHE’s nationwide Truck Tour for 2018, the impressive XXL truck which transforms into a GROHE showroom (featured) has approached its first stop – The Homebuilding & Renovating Show at the Birmingham NEC, on March the 22nd.
Welcoming visitors on board to get hands-on with real working GROHE products, such as the AquaSymphony – the ‘most luxurious shower in the world’ – and the GROHE Blue and GROHE Red water systems, alongside the brand’s Sensia Arena shower toilet and new SmartControl showers. In addition, a team of product experts are on-hand to advise visitors on what to install in their homebuilding projects to save money on energy bills and pass regulations with flying colours.
What’s more, on Thursday 22nd March visitors will be treated to delicious food samples by celebrity TV chef Ed Baines. Baines first partnered with GROHE in spring 2017 and champions the use of high quality filtered water as an integral recipe ingredient.
GROHE’s UK Marketing Director, Raj Mistry, said: “With more and more consumers choosing to ‘improve not move’ we firmly believe this show is the perfect location to kick off our national Truck Tour. Along with many other products on board, visitors will also be able to see our exciting range of ceramics which offer a full solution for bathroom projects.”
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