Since yesterday (12/3/18), the ‘First class seats for everyone’ campaign, spread across 19 international airports, has been introducing international travellers to GROHE’s intelligent shower toilet. The out-of-house advertising campaign is GROHE’s biggest yet.
19 international airports, 15 countries, 20 million visitors
The campaign can be seen at the major hubs of London Heathrow, Paris Charles de Gaulle, Frankfurt Airport, and Amsterdam Schiphol. The billboard activity represents the largest out-of-home advertising campaign in GROHE’s history and is expected to reach more than 20 million airport visitors. GROHE’s aim is to draw maximum attention to the shower toilet and position itself as a leading provider and partner to retailers, showrooms and project developers. In addition, a GROHE XXL truck which transforms into a mobile showroom, will be calling at selected airports to provide more detailed information. The campaign will also be supported by public relations and social media activities, employee mobilisation initiatives and dedicated sales drives.
The campaign activity at London Heathrow Airport went live yesterday (12/3/18) for two weeks, ending on Sunday the 25th of March. The billboards can be spotted at two locations; in Terminal 2’s Link Bridge and Grand View, the main entrance point for Terminals 2 and 3.
Support for tradespeople and retailers
Furthermore, GROHE will be offering additional benefits to partners selling the Sensia Arena, whereby tradespeople that participate in the SMART loyalty programme of GROHE will receive 1,000 SMARTs per sold and scanned shower toilet. GROHE is also supporting retailers and tradespeople with training and information material.
Grohe | grohe.co.uk