This week saw London’s Covent Garden area abuzz with talk of the latest luxury bathroom brand: Artize.
Born from ‘global super brand’ parent company, Jaquar, the Artize name is the latest addition to its luxury portfolio. Jaquar was conceived in 1960, by father of current Director and Promoter, Rajesh Mehra. Over half a century of lineage has seen the manufacturer grow rapidly, and now, with a presence in over 40 countries worldwide – recently including the UK – is one the fastest growing bathroom brands in existence.
Living up to this reputable heritage, Jaquar’s Artize is nothing less than the epitome of luxury. Described by Rajesh Mehra as “jewellery for the bathroom,” each product under the newly launched brand is designed by world-renowned names, including: Lisa Bori, Michael Foley, Danelon Meroni and Parichay Mehra.
Martin Voisey, UK Head of Jaquar, commented: “This is not just a new product. There is a major powerhouse behind this brand with five state-of-the-art manufacturing units in India and one in South Korea spread over 270,000 square metres. It is a new level of quality and precision for the UK, manufactured in a Commonwealth Country lined up for the first trade deal following Brexit. The timing is perfect for the market, surpassing global levels of quality and set to make an impact in both commercial and domestic markets.”
Artize | artize.com