kb-network    News 17 Aug 2016
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European Kitchens: Do Germany kitchen companies still hold all the showroom cards?

Do German kitchen companies still have an order-winning USP for UK kitchen showrooms and their clients?

When German kitchen companies first started knocking on the door of the UK market they had the quality contemporary sector, with a few exceptions, to themselves. And it wasn’t just the German-made product that gave these companies an edge, they also ‘exported’ their business model too in the shape of ‘kitchen studios’ and the in-house ‘kitchen designers’ that worked in them.

(Picture shows the SieMatic 29 kitchen.)