Integrated communications agency, One, who agency’s client roster includes Blum, Taylor Wimpey, United Utilities and York Racecourse have secured the PR and social brief to represent Hoover floorcare and SDA (small domestic appliances) following a competitive three-way pitch.
One has worked with the major domestic appliances (MDA) part of the business for a decade and will now represent the Merthyr Tydfil-based company to deliver a UK-wide trade and consumer campaign.
One will be working with the existing agencies to effect a smooth transition and will have full responsibility for the Hoover Candy Group in the UK from September onwards.
Speaking of the relationship Wayne Silver, managing director at One, said: “We’re delighted to have strengthened our relationship with the Hoover Candy Group at a time when the business is set to embark on a range of exciting plans. The Group has had an exceptional year, gaining considerable market share in challenging times and having recently launched a new approach called ‘Born Innovative’ it’s a really exciting time to be working with them. Our relationship with the business has grown from strength-to-strength over the years, particularly following a hugely successful launch of the Hoover Wizard WiFi collection ranges in 2015 and we are looking forward to getting stuck into the floorcare and SDA divisions in order to increase product awareness and sales.”
Phillip Jones, head of marketing, Hoover SDA, said: “One completely understand who we are as a business and really impressed us with their industry knowledge, insights and plans for the future. Their integrated ethos is a perfect fit for us as we unify our brand across all divisions in the UK. The Group is more than a century old and has evolved significantly over the years and One has supported us every step of the way, providing advice and delivering campaigns that help us to promote our USPs and stay ahead of the market. At our recent 20:20 Vision conference we unveiled our plans and objectives to grow the business over the next three years and we’re very happy that One is with us for the journey.”One | www.thinkasone.co.uk