Clearwater hopes that the new rebrand will increase its sales and help the company gain recognition as a luxury bath and lifestyle brand.
Led by a new logo and simplification of the brand name, Clearwater seeks to evoke a greater sense of luxury and lifestyle, opening up more opportunities for future growth and a wider product offering. Accompanied by a new, sophisticated colour palette of on-trend blues and an accent hue of ochre – used to depict glacial mountains – Clearwater’s new identity will be supported by considered product branding, in-store activation and material.
As part of the Bathroom Bands Group Clearwater will be exhibiting alongside its sibling companies at this year’s KBB Birmingham on a joint stand. Throughout the four-day event, Bathroom Brands Group will also be revealing its largest showcase of new product launches to date.
For a sneak peak of the products prior to the exhibition, catch an exclusive glimpse of Crosswater’s ground-breaking new UNION range, here.
Clearwater | clearwaterbaths.com