kb-network    News 07 Jun 2016

Caple’s latest sink and tap brochure showcases products in a consumer-friendly format

Featuring a fresh new look, Caple’s latest sink and tap brochure is packed full of new and bestselling products displayed in a more consumer-friendly format.

The 144-page, full-colour catalogue is illustrated by lifestyle photography and features all of Caple’s latest launches, including the new Aspen Quad tap, which is presented on the front cover of the brochure,

Other highlights include the new Howe professional-style, pullout tap, stainless steel Belfast sink, Chepstow and Paladin sinks and Crane range of stainless steel sinks.

Following a similar format to Caple’s new appliance brochure, the new sink and tap catalogue is split into easy-to-find, colour-coded sections – blue for sinks and grey for taps – which are highlighted by the folio down the right-hand side of the product pages. To make it quicker and easier for consumers to access the products they are looking for, sinks and taps are listed on the contents page by type rather than by family.

Key features such as Caple’s Hygiene Finish, which is applied to some handmade ceramic sinks to reduce surface bacteria by 99.99%, are highlighted, as is information on WRAS-approved products. Granite sinks, which are available in four colourways, now feature colour swatches within each product description to highlight the options available to consumers.

“As well as featuring all our new and existing sinks and taps, which will suit every budget and style of kitchen, our new-look brochure has been designed to be even more consumer friendly and easy to navigate,” said Caple’s product manager Luke Shipway. “Featuring more lifestyle photography than ever before and highlighting key features in bite-sized chunks, our new brochure is an invaluable sales tool for our retailers.”