kb-network    News 10 Oct 2017
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British Ceramic Tile reinvents the classic metro tile with its latest V&A collaboration

British Ceramic Tile and the V&A have joined forces to reinvent the humble metro tile with an inspiring new collection of large format designs.

Designed to complement the V&A paint range, Metro is a contemporary addition to British Ceramic Tile’s decorative V&A collection. With six jewel tones alongside a classic white variation, each bevelled tile comes in a 15x50cm format and features a transparent glaze.

 

Frieze is a subdued shade of white, inspired by Victorian renderings of the V&A galleries.

Webb Grey pays tribute to Sir Aston Webb, the architect who designed the V&A’s main building. A rich grey with a warm undertone makes it compatible with any minimalist living space.

Anthracite is a luxurious slate grey composite, which bases itself on the opulent black and granite colours found throughout the V&A. Perfect for creating a dramatic, opulent look, Anthracite works beautifully when paired with Frieze.

Sykes Blue is inspired by the incredible lunette paintings of Godfrey Sykes, which the artist produced for the Photograph Gallery.

Peacock is taken from the rich colours found in the arts and crafts movement and Iznik designs. This prismatic jewel shade is featured in many items from the museum’s vast ceramic collections and is inspired by the iconic sea-green shade from the Owen Jones’ Galleries.

 

Jayne Adamson, head of retail marketing and brand for British Ceramic Tile comments: “The launch of Metro sees us take the V&A collection in a new direction, and provides retailers with a more commercial option. The existing V&A collection is very decorative and caters for homeowners who love to embrace Victorian features. The new Metro tiles will widen the appeal of the V&A collection enabling homeowners to buy into the V&A brand through these more contemporary, versatile designs. The elongated metro tile is set to become a sure fit hit with homeowners. A completely new take on a widely available shape, it’s a range that works in a variety of settings bringing a modern execution to walls.”

British Ceramic Tile | britishceramictile.com