British Ceramic Tile is embarking on a new campaign, including above the line consumer advertising and social media competitions.
Print consumer advertising will go live over the next three months, supported by a strong online campaign. The campaign will direct consumers to the brand’s website where they can discover the latest looks and styles influencing kitchens and bathrooms. Below the line, the ‘shoefie’ competition will incentivise Instagrammers to replace their selfies with ‘shoefies’ by sending in snaps of their shoe-clad feet on their favourite tiled floors.
The company has also launched the ‘Obsessively Original’ campaign to search for the most original restored period feature throughout the UK. Whether a Victorian ceiling adorned with an intricate pattern, an entrance tiled with original Victorian tiles or an ornate hearth, homeowners are being invited to enter the competition to win one of 11 prizes.
Entries will be judged by British Ceramic Tile’s Head of Design and Product, Claire O’Brien, who said, “Design is the heart and soul of the company, guiding the products and collections we create. Everything starts with a design, and while we’re always on the lookout for the latest innovations and technologies, we truly enjoy taking a step back to appreciate traditional styles in all their glory. We look forward to seeing the entries.”
British Ceramic Tile | britishceramictile.com