British Ceramic Tile has chosen to revaluate its production techniques, by fusing together two manufacturing processes to deliver product collections with the extra wow factor.
The company has plans to increase its product portfolio to include more ranges crafted through its innovative new production process, which sees the latest in inkjet technology combined with rotocolour printing. This clever combination of old and new production methods creates ceramic tile collections that offer an impressive level of detail as well as enhanced texture effects.
Speaking of the technique, British Ceramic Tile’s Head of Retail Marketing and Brand, Jayne Adamson said, “When the first generation of inkjet printers arrived, most tile manufacturers made their rotocolour machines obsolete in favour of the new production technique, whereas we made a bold choice to embrace both methods. The results have been impressive. Our growing sales figures demonstrate how well these tile collections have been received within all markets. Inkjet printing paved the way for many tile manufacturers. The level of detail is incredible, allowing realistic stone and wood-effects to be easily created. The technology is such we can print directly on to structured tiles and design collections that differ from tile to tile for a more natural look. Add in the special effects from the rotocolour machines and we will continue to push the boundaries of tile design. Tiles are becoming the surface covering of choice for many consumers, rivalling paint and wallpaper, and it’s our job as manufacturers and ambassadors to keep inspiring the end user through raising the standard in production techniques.”
British Ceramic Tile | britishceramictile.com