British Ceramic tile has launched an exciting new upgrade of its website. The new design aims to better support retailers and consumers, with a fresh contemporary look, aspirational and informative content and weekly updates on the company’s latest interior trends and real home renovations, alongside a new ‘find a retailer’ section, to best direct consumers.
This easily navigated design enables users to discover the company’s product portfolio through a specific filtration system – the tile selection can be filtered to those suited to each room in the home, by colour and by style, ensuring that each visitor can find exactly what they want rather than bombarding them with a mass of material. Additionally, a free sample service has been introduced, to allow consumers to text specific designs and styles in their homes prior to purchase. After this initial test, users can then use the online tile calculator to accurately predict a number of tiles they need for their particular room and project.
British Ceramic Tile aims for this website to underpin its wider brand building strategy – encouraging both designers and homeowners to view tiles as an essential primary consideration in renovations and developments – and enhancing its reputation as a fashion-forward, trustworthy brand.
British Ceramic Tile’s global sales director, Neil Anderton, explains: “We live in a digital age where technology and best practice are constantly changing. Our new site has been developed in answer to feedback gathered through our recent market research, which confirmed that many consumers search for inspiration and tiles online, before making a purchase in store or buying online to complete the customer journey.
“It’s not our intention to replace our bricks and mortar retail sales, instead it’s meant to compliment and extend our offering within the retail environment. The new site is more about advice, guidance and inspiration, pointing consumers to retailers through the where to buy section.
“If the consumer can’t find the tiles they need locally, then they can order online. All pricing will remain at full recommended retail with a core product range online only, protecting the exclusivity agreements we have with our retail customers.”
Though now hosting a fresh new aesthetic, development on the company’s website will not end here; future renovations are aiming to include an innovative retailer portal, which will allow customers to login, view photography, order POS’ and place orders – crafting a time-efficient streamlined service.British Ceramic Tile | britishceramictile.com