Following the impressive success of the 2017 tour, BORA has announced the official launch of its Revolution Tour 2018.
The BORA cooking truck – with its innovative glass-cube kitchen, that offers 360º panoramic views of its current location – is heading off to a series of European design hot spots for its second tour, starting in spring and occurring sporadically throughout the remainder of the year. Starting life as a simple lorry, the now-converted storage body acts as a kitchen, dining room and event space in one, and features the very latest technology from BORA’s product range. The cooking truck weighs over 40 tonnes and boasts an impressive length of almost 19 m, allowing it to host 16 people at a time, one of which will be the BORA cooking chef, who will whip up a sumptuous array of treats.
In each location, the BORA cube will be hoisted 30 metres into to the air, by crane, and left suspended while in use. This will allow visitors to take in the spectacular views while enjoying healthy finger foods. In addition to this eye-catching array, this year will see BORA offer a further series of events, for distribution partners, customers and Facebook fans, and will work heavily with the company’s involvement in the cycling sponsorship activities of the WorldTour team BORA-Hansgrohe.
The BORA tour will be on the road for 300 days this year, and covering ten countries, including: Lisbon, Rotterdam, Dublin, Turin and Copenhagen.
For a further insight into BORA’s Revolution Tour, watch the 2017 highlights video…
BORA | bora.com