kb-network    News 06 Mar 2018

Boosting credentials: Hoover named as new sponsor of ITV’s James Martin’s Saturday Morning

Hoover has recently announced that it will be the new sponsor of ITV’s James Martin’s Saturday Morning. The show, filmed at James’ home, sees the hugely popular chef, along with guests from the world of food, entertainment and sport, cook and chat, providing a relaxing start to the weekend.

Antony Peart, Director of Brand and Communications at Hoover Candy Group, said: “We want to reinforce our position as a manufacturer of innovative and stylish appliances and believe that positioning ourselves with a well-liked ITV show is a powerful way of achieving this.”

The series reflects James’ love of hearty food as well as some of his other passions, such as the great outdoors, his beloved dogs and, of course, fast cars. Packed full of inspirational recipes, the programme features delicious and deceptively simple meals that anyone can achieve at home.

Peart continued: “The decision to sponsor James Martin’s Saturday Morning was made in order to boost our cooking credentials and align the brand with a programme that is relaxed and very simply but effectively demonstrates how you can create tasty dishes without too much complexity. The show is very topical, both with its discussion points and ingredients, so we’re hoping that it will inspire people to replicate the dishes, or even their own take on the recipes, in their own home.”

Hoover’s sponsorship of James Martin’s Saturday Morning will run from Saturday 3rd March 2018 until the end of the series in June.

Hoover | hoover.co.uk