kb-network    News 10 Jan 2017

Belling enters laundry market with Sensicare Collection, including four washing machines

Very few manufacturers of cooking appliances are as well-known in Britain as Belling. It wasn’t that long ago that a Baby Belling was the only cooking game in bedsit-land, and Belling was the first manufacturer to offer fan cooking technology to UK consumers.

But after years of being a cooking-only brand, Belling has announced its entrance into the freestanding home laundry market with the launch of a suite of new products – the Sensicare Collection. The new collection – which includes four washing machines, a washer-dryer, two tumble dryers, and a 15-place setting dishwasher – means Belling now provides a complete range of home appliances.

The 60cm A+++ rated Sensicare washing machines – which range in capacity from 7kg to 10kg – have a number of features that the brand says underline its family-friendly reputation. These include: Pluswash, that allows the wash mid-cycle to add extra items; Hydrocare Drum, eco-friendly drum technology which keeps clothes in contact with water for longer to improve wash performance and efficiency and protects clothes from damage, and Sensiwash, an integrated sensor that weighs the load to adjust water and energy requirements to save time and money.

All the models feature Safetouch heat resistant doors, a bigger than average Easyload porthole door and the 9kg and 10kg models use a Silentdrive Inverter Motor, with a 12-year parts warranty, which reduces noise and increases energy efficiency.

The Belling FWD8614 Washer Dryer has an 8kg washing capacity and 6kg drying capacity and, like the washing machines, feature 16 programmes including specialist Baby Care and Jeans cycles and a Quick 15 minute wash.

The Sensicare collection also includes two tumble dryers – the Belling FCD800 8kg condenser tumble dryer and the energy efficient A++ rated Belling FHD80 8kg heat pump tumble dryer.

Completing the Sensicare collection is the 60cm FDW150 dishwasher, which holds 15 place settings and is A+++ rated. Available in both stainless steel and white, it features seven programmes including a delicate/glass wash, plus a turbo dry feature and adjustable internal baskets.

Jacqueline Bell, Laundry Product Manager at Glen Dimplex Home Appliances, said: “Entering the home laundry market is a natural step for Belling. It is a huge and competitive market but we believe there is a place for Belling within it as a brand that has been trusted by families for generations.

“These new laundry products offer really high levels of specification with all the features and functions that Belling customers expect.  The range of appliances available creates huge opportunity for retailers and, as such, we are supporting the launch with extensive POS and marketing activity, as well as both on and offline campaigns to target consumers directly.”


Belling / belling.co.uk