kb-network    News 19 Mar 2018

Behind the scenes: How Häfele achieved its most successful year to date at KBB 2018

During the four-day event, which took place from March 4th-7th at the Birmingham NEC, a record number of visitors attended the company’s two-storey stand. Visitor figures from the stand indicate over 700 pieces of Häfele literature were requested and 181 new customer visits organised on the stand, during the course of the event.

The company showcased a diverse mix of industry-leading designs from Häfele-manufactured brands, as well as its trusted partners Smeg, Grohe, GRASS and Vauth Sagel, to lure passers-by. Product highlights attracting visitors included Häfele’s stand-out range of statement pendant lighting – a new range of six beautifully-crafted pendant styles inspired by both vintage and ultra-modern designs – and the innovative Axilo plinth adjusting fitting system, exclusive to Häfele, which has been specially designed to enable perfect plinth alignment.

Häfele stand partners Vauth Sagel and GRASS also displayed a wealth of must-see products to hook the attention of visitors, including the former’s show-stopping Cornerstone Maxx, with its beautiful new lava grey finish and planero drawer design, and the latter’s award-winning Nova Pro Scala – a high quality and expertly designed movement system that offers a harmonious, transitional style that gives maximum scope for creativity.

As well as the stand-out products on display, the Häfele stand enticed its guests to stay with a range of exciting additions: The interactive Loox lighting room, which allowed visitors to experience the simple technology and stunning effect of Loox lighting for themselves, was particularly popular and led to over 120 requests for Loox information.

Other attractions included the Häfele Pitstop (featured), supported by Smeg, which included a café and seating area, alongside a competition in which visitors could win a luxury spa break for two, by having their photo taken in Häfele’s #LooxAtMe frame and sharing it on social media.

Chloë Thacker, Marketing Director, Häfele UK, comments: “It was a very busy few days on the Häfele stand, and we were thrilled to see so many new and existing customers excited about our new product innovations. A huge thank you to everyone who came to see us, and got hands on with the products – whether that was in the demonstration zone, the Loox lighting room, the Smeg café or the GROHE lounge. We can’t wait to see how 2020 will top what was our favourite KBB yet!”

Häfele | hafele.co.uk