kb-network    News 14 Mar 2018

BA Components reflects on its impressive KBB stand and why it was their “best year yet”

KBB Birmingham closed its doors last Wednesday and with record visitors to this year’s show, it was certainly the busiest year yet for BA Components, according to MD Brian McCracken.

With a capacious 120 sq m stand displaying recently released products and exciting design concepts, the company certainly grabbed the attention of many trade professionals and retailers. Alongside 10 distinctive kitchen displays, the exclusive BA Diamond Club enclosure, a new storage solution: the ClicCube, and BA’s elegant Glidor bedroom system were all on display; all of which were also complemented with new teaser colours and styles for 2018.

David Caulfield, Sales & Marketing Director, commented: “The response was unbelievable during the 4 days at the KBB Birmingham. We received an abundance of interest spanning all our products and comments were all so positive. The opportunity to showcase our product and spend quality time with our dealers make this an important strategic event.”

Brian McCracken, Managing Director, added: “It was great to meet our customers as it’s not often I get to sit down and have a proper chat with them about all our products and future developments. Looking towards 2018/19, we used KBB as the perfect opportunity to gather market research before we decide on which colours and styles to launch next.”

With new potential colours such as Indigo, Metallic Copper and Brushed Bronze on display at the stand, customers could directly provide feedback to BA – making the day an invaluable experience for BA’s team.

David Caulfield continued, “KBB Birmingham truly made our trip worth the time, the hard work, and the money spent to be part of the biggest UK tradeshow for our industry. From all here at BA Components we would like to thank all who visited our stand and we look forward to being of service.”

BA Components | byba.co.uk