In August, Astracast was acquired by business man and entrepreneur Darren Cooper who identified a huge opportunity to turn the company around by reinvestment, restructuring and a new focus. Astracast, the UK sink brand was formerly part of the Spring Ram Corporation’s group of companies specialising in home improvement products.
Speaking of the new ownership Managing Director, Darren Cooper, said: “We are going to take the brand back to great! Our aim is to become the number one brand once again over the next 3 years. By removing the resource-draining, unprofitable baths sector, and putting all our resources and energy into the core business of sinks, we will take the business to the next level. Astracast has a heritage and expertise second to none, and with this we have the solid foundations upon which to rebuild the brand.”
The transformation is already underway. In the last six months plans have been made to replace the old, inefficient factories with two new ISO9001 approved factories: one in Leeds and one in Malta. A brand new 4000 sq. foot HQ will also open in Leeds in February 2018. Astracast already has product developments in the pipeline and is investing in the design and production of a new range of sinks in composite, stainless steel and ceramics.
Darren Cooper continues, “Existing customers are fully on board with the brand transformation and see this as a huge positive step. One of the strongest demonstrations of commitment comes from Travis Perkins who have just agreed a new 2.5 year contract with the company to sell its brand, moving from OEM. Long term commitment has also been agreed with all other major customers”.Astracast | astracast.com