Designer    News 17 Apr 2018

Artize follows successful entry into UK market with impressive Red Dot Award win

Following its entry into the UK market this January, luxury bathroom brand, Artize – part of the Jaquar parent company – has so far stunned the industry with its innovative approach to brassware design and impressive product portfolio. Following in its stream of successes, Artize has also announced its recent Red Dot Award win.

The brand’s iconic Tailwater tap collection was awarded a Red Dot title in the Product Design category. Designed by Danelon Meroni studio, the mixer taps’ aesthetic was inspired by the image of a bird drinking from a bath of water; the design combines sleek, shapely lines with expertly-engineered bodies and a range of contemporary finishes.

The judges of this year’s Red Dot Awards said of the Tailwater tap: “Tailwater fascinates with a design idea that has been honed to the smallest detail. Its exceptionally appealing aesthetic blends in particularly well with modern bathrooms.”

Martin Voisey, Head of Jaquar UK, commented: “The unique design of the Tailwater collection attracted considerable attention when the Artize range was launched to the UK trade earlier this year, and it is a pleasure to see that the Tailwater tap has now been recognised in the Red Dot Award: Product Design 2018.

“We engaged top designers to create the Artize range, which includes Tailwater, and the result has been products that combine design, technology and talent. These have created something really special in the market-place and have undoubtedly captured imaginations in both commercial and domestic markets.”

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