Armitage Shanks excelled at the 2017 Construction Marketing Awards (CMAs), taking the award for best branding and positioning. CMA judges praised the creative campaign strategy for its clear objectives and diversification across the marketing mix. The marketing and fundraising campaign, which celebrates the 200th anniversary of the Armitage Shanks Brand, took two years to complete.
Katie Cope, UK Marketing Director of Ideal Standard, commented on the award win: “We are thrilled to have won the CMA’s 2017 Best Branding and Positioning Award and we are proud to be taking one of the UK’s most enduring brands into its third century of manufacturing excellence. The #AS200 campaign was an extensive and innovative approach to our bicentenary and we are delighted that this has been recognised…and, as well as supporting lots of local good causes, we have been able to make a significant donation to the Bowel and Cancer Research charity which is funding vital research which we hope will help advance treatment of bowel cancer.”
Armitage Shanks | armitage-shanks.co.uk