Smeg has started its local community project in Abingdon, funding the charity ‘Young Enterprise’.
Young Enterprise is the UK’s leading charity that empowers young people to harness their personal and business skills. Commenting on its work, Young Enterprise stated “we make the connection between school and the world of work, enabling young people to develop the knowledge and attitudes they need to succeed.”
In the charity’s recent venture, the ‘Nascent’ team has decided to produce a cookbook titled ‘Crumbs’ – comprising treasured recipes from family, friends, and teachers.
“The idea of creating a cookery book came after the team visited Smeg’s head office in Oxfordshire and got hands-on with Smeg’s product range.”
In order to fund the book, Young Enterprise organised school events where they sold handmade wish bracelets and calming jars to their peers.
Smeg was keen to support a local state school team through the Young Enterprise process, so the brand’s senior marketing executive, Laura Green and product manger Lucy King, visited the school weekly to coach the students.
Additionally, the company also hosted the team at its office, where students became inspired by different departments within the business – including sessions from managing director Mike Geddings.Smeg UK | smeguk.com