kb-network    News 08 Feb 2018

Announcing Euromonitor’s ‘number one brand’ for major domestic appliances in 2017: Haier

Haier has consistently outperformed all its competition in sales volume on a global scale. It has yet again been declared the world’s #1 brand, for an unprecedented 9th year running.

Figures for the year 2017, released by EuroMonitor, the world’s most authoritative market research institution, show that Haier enjoys a 10.5% share of the global market, a staggering 4.5% lead over the next best brand from Korea which has a global market share of only 6%.

Theoretically, this puts a Haier appliance in one out of every ten homes around the world, a phenomenal achievement for a brand that started as purely a washing machine manufacturer just 35 years ago.

According to EuroMonitor, Haier enjoys an unassailable lead in several categories of home appliances and leads the world in refrigerators with a 17.3% share of world sales, 14.6% in washing machines, and a whopping 20.6% share in freezers.

Yannick Fierling, CEO Haier Europe, said: “Such recognition is proof once more of the group’s capacity to find its place in a fast-changing world. The times are favourable to reinforce the strong partnership between Europe and China, a collaboration that comes with a rich past and a promising future.  We are honoured to see more consumers choosing Haier products to equip their households, particularly in Europe, where quality is paramount. This is thanks to our sophisticated premium offer.”

The brand is also ranked in the top 50 World’s Most Influential Brands 2017, as compiled by the World Brand Lab.

Haier | haier.com